Ad It Up
I’m strongly considering switching gears and getting into the selling of ad space during Major League Baseball game broadcasts. The ones I’d like to focus on are those that compete for space on the screen with the game-in-progress, confounding the viewer. Right now, only a very small portion of the available screen real estate is dedicated to ads – I’d guess it’s about one-third. So there’s a lot of room for growth.
My goal would be to slowly eat away at the parts of the image on your screen that don’t serve any purpose other than showing the action on the field. I will convince NESN, little by little, year by year, to carve out new portions of the screen to be used for video imagery and corporate logos. Who’s going to notice if a tiny slice of left field is covered by a small (flashing) banner, or if third base can no longer be seen? Soon we’ll put ads up over second base as well, then first, and before you know it all you’ll be able to see is the pitcher in his windup. Then, that’s gone too! And old timers can talk about what it was like back in the day; the kids gasp and stare in wonder, imagining the baseball diamond unencumbered with furniture deals.
To change the ballgame experience at the park, I’m working on putting a giant wall of TV screens around the entire perimeter of the field so that you can’t actually see the field for all the video screens. Then, I’ll charge to advertise there.
Need, first, to identify whose side I'm on: NESN, Advertisers, or you, the viewer.