Big League Chutzpah
You may believe that Major League Baseball is squeezing advertisements into every discernable pause in TV and radio broadcasts, but having examined this matter closely myself, I can state unequivocally that the umbrella organization of our national pastime has miles to go before our ballgame experience is fully saturated with commercials. With another season looming, it seems to me that there are many more opportunities to connect the game on the field with products in the marketplace that people don’t realize they need. Why isn’t every “can of corn” fly ball being used to sell Green Giant frozen corn kernels? When Joe Castiglione says “that was a bang-bang play,” why isn’t he adding, “And you can have your own bang-bang play by making your next firearm purchase a genuine Colt .380 Mustang®, made right here in New England”?
As my dad would have said, “I should be in charge!” If I were, I’d make sure that each and every “rubber game” of the year (the deciding game in a 3-game series, for the uninitiated), would be sponsored by Trojans or Lifestyles, and the MVP of those games would get the designation “Rubberman” and would walk away with a variety 12-pack of rubbers (sorry, “condoms” in todays terminology. In some respects, I still live in the early 1980s).
Lacking this kind of imagination, MLB is forced to fill its coffers by taking $20 from unsuspecting fans such as myself each year. Little did I realize that, having ordered Gameday Audio last year (a one-time charge, or so I thought), I would be charged anew this year unless I opted out. As it was put in one of those spam emails that we get 10 times a day at an email address we never check (because it’s reserved for spam only), “We are pleased to notify you of the annual automatic renewal of your subscription for 2015.”
In all likelihood, it’s my fault, as I probably checked a box that said, “By checking this box, you agree to the terms of usage,” then didn’t actually read the legalese. I’ve put a lawyer on retainer so this doesn’t happen again.