Howard is always good for an original slogan, and no slogan is better than his very own “I’m Gooey for Yooey.” This was a saying that he conceived of in 2013 (or maybe he conceived it in 2012 and by the time its nine months of gestation were completed, it was 2013, you think cheekily), to celebrate the year that unhittable Red Sox closer Koji Uehara had. 2013 was a year known for its lackluster sloganeering, so if it weren’t for Howard and “I’m Gooey for Yooey,” we would have all lived through that year without a single world-class slogan being published. Basically, the world owes Howard a huge debt of gratitude.
But like all of slogans, “I’m Gooey for Yooey” was a darling of critics and cult fans of slogans, but failed to catch on with the shallow public and the Japanese media. So now, with the passage of time revealing just how awesome the slogan was, Howard has decided reprise it for the 2016 playoffs.
I’ve contacted all my Japanese media friends and have asked them to cover game 3 of the ALDS, just in case Koji is brought in in relief.