Whenever I look for a new place to move into, which I do pretty much every day, I always make sure there’s some extra space – a loft above the garage, an old barn, an observatory from which I can view the worlds beyond – that I might convert to a guest house.
Or an ale factory. Let’s be realistic: I know much more about beer than I know about guests. Shouldn’t I have room in my new place to spend time on something I’m intimately familiar with, like ale, instead of something I know little about, such as guests? Your answer, I suppose, depends on whether you would rather to be a guest of mine or drink my beer.
I know what you’re thinking: don’t you serve your beer to your guests? Yes I do. But frankly, I’d rather make them pay for it.
You see where I’m going with this. I need to schedule a smackdown between the marketing arms of my beer and guest operations to see which can create a more lucrative-sounding business plan. Once I take stock of that information, the rest will be easy. It’s not like properties with private observatories that can be converted to brew houses are so hard to find.
Come Observe Me Making Ale