The Aleman Cometh
Whenever I come up with a great idea for a new business, I quickly realize that someone else came up with the same great idea long ago and is now awash in riches.
This happened with my beer machine idea (“It’s a machine that makes beer™”), which hadn’t resided in my head for more than five minutes before I recognized that someone had surely invented one already. And of course someone had. (How could something so essential not have been invented? It’s like not having invented the ice cube).
Now I come up with an idea for a service to replenish fluids in the old and infirm called “Beers on Wheels,” and dammit if a Hungarian outfit isn’t already using that same name. It's true that my plan, which provides Belgian-style ales to people whose advanced years and aching bones make it hard to get out of the house to obtain their owned damned Belgian ales, is very different than the Hungarian plan, which involves pedaling an 18-person cycle around the city of Budapest whilst being served “high quality beer,” (really? I don’t recall any orders of Pat’s Black Saison coming from Budapest). This makes me wonder if I might put such a plan into action in Boston or perhaps Dover, MA (not far outside of town).
Anyway, you can’t believe the opposition we faced trying to get this off the ground: no one wanted to “be responsible” for old tipsy folk stumbling around their living rooms. (I thought they meant “ol’ tipsy folk,” but that’s really all of us.) But we overcame the conundrum by arguing in court that old folks stumble around their living rooms whether they are tipsy or not.
So now I need a new name for my business, something significantly better than “Belgian Ales on Wheels". Soon to be posting new openings in my branding department for this very purpose.