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Sometimes, late on a hot summer night when everyone is asleep, I sit on my porch with a cold glass of lemonade and look up at the stars. And when I do, invariably my thoughts turn to my brand. Have I done enough to promote my brand? Have I used social media in a way that gets my brand name out there? Am I tweeting out messages consistent with the Patrick McVay brand identity? Is my brand connecting with the right influencers who can create interest in my brand and increase my sales? Do I have any sales? Why am I not hitting you over the head with advertisements? Are you even listening to me?
The answer to all these questions is no. Except the question about hitting you over the head, because “no” is never an answer to a “why” question.
One of the reasons that my brand isn’t succeeding like, say, Nestle, or Canada, is that I don’t have infrastructure in place to run focus groups on my products, and I don’t have a constitution that lacks a second amendment. The Canada brand seems to be doing quite well without a second amendment, but don’t go telling that to Canadians. Before you know it they’ll be whining about needing a well-regulated militia to protect their brand.
To hell with the Canada brand and their meek and mild prime minister!
By the way, Russia says that they didn’t meddle in our elections, so that answers that question.