Chairman Of The Board
Spending a few days in New York City at Christmastime reminds me of just how much better we Bostonians could be at making use of sandwich boards to get messages out to the public. Why aren’t we informing people, via sandwich board, to eat falafel sandwiches for just $5.99? And to wash hands to limit the spread of the flu virus? And that you can get a great deal on a men’s suit for a limited time only.
I can’t remember the last time I saw a person clad in a sandwich board in Boston selling anything. I grew up in a city (Syracuse, NY) that rarely made use of sandwich boards. It’s one reason I rarely go back. In New York City you can’t take a five minute walk without encountering one. This, in my view, is one of the main reasons New York has more visitors than Boston: better (two-legged) signage.
The way to fix the problem might be to put some of the free time that I’ve been squirrelling away into creating a sandwich board industry in Boston. If I need more time, I’ll just borrow a little from the hours I’d normally spend raising my children. It’s that important.
First order of business: breaking it to my son that I’ll be training sandwich board assistants instead of attending his basketball games.